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"Gospel was a term associated with Roman propaganda. News of a military victory on the far-flung frontiers of the Pax Romana, or of the accession to power of a new emperor, was trumpeted as 'glad tidings' throughout the empire. Caesar was eulogized as a 'divine man' on coins and in emperor-cults. In contrast, Mark offers decidedly non-imperial 'good news' about Jesus of Nazareth, a Jewish 'Christ.' By using such rhetoric, Mark was engaging the struggle for hearts and minds through the popular media of the Mediterranean world."    - Ched Myers ; Say to This Mountain: Mark's Story of Discipleship, pp. 5-6

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